Start with the failure state
Ask what happens when a provider rejects content, a limit is reached or a reviewer changes their mind. The answer should exist before the happy path becomes faster.
Keep control close to the consequence
The user deciding to publish or spend should see the relevant asset, destination, limit and warning without opening another screen.
Measure clarity before speed
A workflow is not improved if it completes faster but leaves the user unsure whether the action succeeded. Observable status and recovery are product features.